Hello, For my blog today I will be discussing two different topics regarding media ethics. Media ethics is a large term that has many categories and topics within it, for example social media, entertainment and journalism. In these topics media ethics would cover for example how morally correct something is in society. While discussing media ethics I will be referring to two videos that I have watched
The first video is called 'How Dark Patterns Trick You Online' by a YouTube channel called Nerdwriter1. This video discusses a technique of design that is used by many forms of media such as videogames, websites and social medias to "trick users into doing things that they might not want to do, but which benefit the business in question".
Prior to watching this video I have never heard anything like this but after watching this video I began to notice how it is used across so many media platforms. In the video one of the examples was the use of the colour scheme green on a button on a game that usually is associated with moving on in the game and playing more levels. However at one stage in the game you are prompted to make a purchase in the game and they use the same colour green in the same position on the screen that is used to progress further. On top of this the X button to close this pop up was blended in using the grey outline colour that was surrounding the pop up. If you were not careful you could easily end up making an accidental purchase. This dark pattern technique can trick people that even have a high media literacy because of how well it is designed.
Another example of a dark pattern that was used in the video was how difficult it is to delete an Amazon account. Personally I consider myself decent at navigating through websites but after watching the process of what you had to do in order to delete an account I dont think that I would be able to do it without looking up on the internet on how to do it. This dark pattern makes it so people feel like its just too much effort to delete the account so instead they just leave it as it is.
What makes dark patterns a useful technique to use for people like a
pp developers is that it is not illegal as technically there is no real way that it is only physiologically tricking people that may not be paying full attention to what they are doing.
Now that I know what dark patterns are, the more I am seeing them in my mobile phone games, social media and websites that I have been visiting. A dark pattern that I have experienced is when I got a pop up ad while playing a game on my phone is that the X button to close the ad was so small that it was physically very difficult to hit the close ad button without accidentally pressing the ad and bringing me to the apps page in the Google Play store.
After watching this video I feel like my eyes have been opened more to these design techniques are used to benefit to company. I personally think that everyone that uses technology regularly should watch the video that I have watched in order to get an understanding.
- Sources
- Nerdwriter1 - How Dark Patterns Trick You Online - https://www.youtube.com/watch?v=kxkrdLI6e6M&t=113s
- Image by Pixabay creative commons zero license - https://www.pexels.com/photo/tuned-on-gray-laptop-computer-163097/